Augmented reality

  If you are a driver, you can experience the feeling of augmented reality everyday, though you don't know what is it , you use it everyday, and you can't leave it. You don't understand what's the meaning, I will show you at once.
  ( Magic Time):
 

   ( Augmented reality games)                                                                                Augmented reality is a real-time camera images to calculate the position and angle and with the corresponding image of the technology, which aims to set the screen on the virtual world and interact in the real world.

  Augmented reality is usually used for both computer games and mobile games, it is really popular for young people, it can strengthening the real touch and feeling of games. Add the technology of augmented reality, it makes the players enter the circumstances of games.

  For example,  an augmented
reality  game may  be as simple  as a scavenger  hunt  of  virtual
flags  hidden  in the physical  environment.  More  compelling
effects  may  emulate  the abilities  of the protagonists  in myths
and modem  stories in science fiction  and fantasy.  For example,
the  augmented  reality  hardware  may  seem  to  augment  th
senses of the  player,  giving  him  the  ability  to  see  through
physical  walls  to virtual  objects  in the game, hear a whisper  a
great  distances,  see other  players!

 

Digital Industries and Markets

  When I got this leacture topic, the first word come to my mind must be " social networking." The most fimilar and largest markets of digital industries around me. From China to UK, I got more and more social network, and I spent more time on them. It has become a neccessary part of my daily life. Image, if you live without facebook, MSN, myspace, and there is not any social networking in your life, could you " survived"? And do you still think the world is wonderful?

                                                                ( Digital Industries)

      Digital media is also called " New media". It is different from tranditional media such as films, images, music. It is contains the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet. Mobile media is the representative of it. With the development of the Internet and computer technology, this kind of media become more and more popular, it plays an important role in nowadays. It is really an excellent assistant to all of us in different kinds of use.